Financial analysts will tell you that your Income Statement communicates your Competitive Advantage. That’s true. But Competitive Advantage is too inward focused of a term for me. I like to keep the focus on the customer. So, what others call Competitive Advantage, I call Value to Customers. How do you know how much value you’re providing for your customers?
Ep. 90 – Interpret Financials to Hear Your Customers (Part 1)
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